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Researchers from the University of Wisconsin says that whenever one is under achy discomfort, it actually helps when you think about the food you love and want to eat. According to them, fantasizing and daydreaming about the food you are craving for will increase your pain threshold. This means that you can put more concentration on your fantasies allowing you to bear more pain.
As of now, I am thinking about a slice of chocolate cake beside a scoop or two on my favourite chocolate chip ice cream. Honestly, it helps!